In a 3-month study of 400 heavy smokers, GLAS flavored and menthol ENDS products drove the most consistent reductions in smoking, cigarette dependence, and carbon monoxide exposure — outperforming tobacco-only options, including an FDA-authorized product.

By combining traditional and person-centered analysis, our team uncovered not just the big trends, but the individual journeys where meaningful public health change happens.

Key takeaway: Adult smokers switching to products that meet their sensory and behavioral needs are more likely to sustain harm-reducing changes.

📄 Read more here.