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Tobacco Asia Jan/Feb 2025 Issue is LIVE!

Big Changes Coming for Smokers: What You Need to Know About the FDA’s Proposed Nicotine Cap


The FDA just dropped a game-changing proposal that could reshape the future of smoking in the U.S. — and you need to know about it. If approved, the rule will slash nicotine levels in cigarettes to a fraction of what they are today, making them non-addictive. The goal? To help millions quit smoking for good.


Sounds like a public health win, right? Maybe. But the reality is more complicated. While this move could push more people toward safer alternatives like e-cigarettes, it could also fuel a rise in illicit tobacco markets. And with limited law enforcement resources, who will keep those black markets in check?


The good news? The FDA is finally starting to approve more reduced-risk nicotine products, including flavored alternatives, after years of delays. But is it happening fast enough?


Samuel Hampsher-Monk, ARAC's VP Global Regulatory Strategy & Business Operations shares his insights in this article breaking down the FDA’s plan, the potential impact, and what it all means for smokers, vapers, and public health.


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